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Naturally better
At grüum, we know that kindness comes naturally. We’ve spent years creating and perfecting products packed with natural ingredients that are kind to your skin and the planet.
Whether you’re vegan, have sensitive skin, or are simply looking to banish chemical nasties from your bathroom, you’re in the right place.
Everyday extraordinary
Each step we take to reduce waste and protect our planet matters. We offer easy access to sustainable skincare and shaving products for those who want to do their bit for the environment, without complication.
Choose from a wide range of zero waste products, and reduce your carbon footprint every time you wash.
Don’t just take our word for it…
4.76 Based on 15011 Reviews
Joanne Briscoe
“Products arrived timely , they smell great and are all wrapped in paper so eco friendly. I made the purchase as I worked like to aim to transfer back to eco products as don’t want to keep using pla”…
3 hours ago
jackie Holden
“For years my forehead has burnt when in the sun regardless of which suncream I used. Two years ago I usedGruum factor 50 suncream for the first time no burning but I still managed to get a tan . I co”…
12 hours ago
Janice Driffill
“Found all products to be good with eco friendly packaging. A pleasure to use.”
13 hours ago
Lucy Fletcher
“I have ordered so many items from Gruum as every item is amazing to my families skin. My daughter loves the kids bath bombs and regularly steals mine aswell, it is a great way to get her to have a bat”…
14 hours ago
Jeanette Sansbury
“Really like Gruum’s products, love the fact that there’s nothing harmful in their products. My Granddaughters love the facial products as they both have problem skin. The ordering of them is quite st”…
14 hours ago
Peter Steele
“Love Gruum, quality products and fast easy service.”
14 hours ago
Maureen Cowdroy
“I love the shampoo’s they work so well! I have fine hair so Gruum comes up trumps with the delicious lemon shmpoo and the shampoo to give body to hair. Excellent. I also really like the Suncream, so l”…
14 hours ago
Janeta Krcmarikova
“Excellent products. Highly recommended 👌 ”
15 hours ago
Elizabeth Taylor
“The wax melts are just divine and the best I have ever used. My room smells really lovely and they are worth every penny – and even easier now I can subscribe at such a great price. I will also be try”…
16 hours ago
Anonymous
“All the products I have tried so far have been amazing, great quality and long lasting. I live that they are environmental friendly and natural. ”
18 hours ago
Anonymous
“I like the presentation of the products, the fact that they are mostly naturally derived, and that they feel high quality. worked well with my acne prone skin.”
18 hours ago
Samantha Vaughan
“I find it really easy to order from Gruum and all orders arrive really quickly”
19 hours ago
Chloe Bosbury
“I found that it was very easy to place my order, it was shipped out within just a few days and it was all amazing! I’m very happy with this small business ”
19 hours ago
patricia webb
“Excellent was impressed by the products ”
19 hours ago
Siddiqah Chati
“This is my second time purchasing as I love these products! They’re perfect for my eczema prone, sensitive skin, with its lightweight texture and fragrance free formula. Thank you, Gruum!”
20 hours ago